Social Media — Social Media Marketing
Thuriaty
Industry
Pharmaceutical
Year
2023
Role
Social Media Marketing
Platforms
Instagram, Snapchat, Twitter
Built Thuriaty's organic social system — voice, cadence, and content engine designed to compound.
The Problem
Thuriaty is entering the digital space as a newly launched brand with zero existing presence. The immediate priority is to build a recognizable identity across the right platforms — Instagram, Snapchat, and Twitter — and to connect meaningfully with a target audience navigating sensitive health decisions. Without an established community or digital footprint, the brand needs to earn trust and visibility from the ground up.
The Solution
A focused social media launch strategy was designed to introduce Thuriaty with authority and warmth across all three platforms. By crafting platform-native content that balances medical credibility with approachable storytelling, the campaign was built to convert awareness into action. Backed by content marketing-driven engagement, the strategy successfully drove 13,000 new users to the website and delivered 9,000 purchases — turning a brand-new name into a trusted destination in men's and women's health within the first year.
Key Results
New website users in year one
Purchases driven
Launch platforms activated