Social Media — Creative Direction
emoteyes
To evoke emotion or feeling in visual design, leaving a lasting impression.
Category
Social Media
Industry
Creative Agency
Year
2021
Platforms
Instagram · LinkedIn
The Problem
Emoteyes is a global marketing agency based in the United States. An emerging creative team needed a content feed that was not only visually appealing but also emotionally engaging. They faced challenges with inconsistent audience engagement, and the content lacked a cohesive emotional theme across various campaigns, awareness days, and product-related posts.
The Solution
I successfully developed a consistent editorial system centered around three key pillars: Awareness, Insight, and Play. This framework ensured that every post either taught something, evoked an emotional response, or encouraged user interaction. The brand's definition of "emoteyes" served as the guiding principle for all creative decisions.
Chapter 01 — Awareness
Calendar moments, turned into feeling.
Four world-day posts engineered to slow the scroll. Each one pairs an unmissable visual with a single, sharable line.
"Happy Valentine's Day — from emoteyes, with love."
"Some of your favorite Disney characters reminded us — never stop learning."
"Cancer kills nearly 10 million people a year. We can close the gap by giving everyone equal access to care. It starts with me and you."
"Use your local radio station to spread love and positivity to those around you."
"Braille is knowledge, and knowledge is power. — Louis Braille"
Chapter 02 — Insight
Marketing science, made scrollable.
Industry data, re-rendered as typographic posts. The numbers do the heavy lifting; the layout makes them stick.
The Ideal Budget Split
To drive retail traffic
Digital marketing
Traditional
Digital drives online sales — but it's also the quiet engine behind in-store traffic via paid search, display, and online video.
The Omnichannel Challenge
Every channel, one customer.
- Call Center
- Store
- Website
- Social Media
- Mobile
- Email Marketing
Six touchpoints, one journey. The post made an abstract concept tangible by mapping every channel into a single circular flow.
The Benefits of YouTube Marketing
YouTube is the second most-used search engine after Google.
Chapter 03 — NFT Series
A two-part drop for the Web3 crowd.
A lifestyle post to spark conversation, paired with a story post that turned NFT art into a force for good.
Chapter 04 — Play
Posts that earned a reply, not just a like.
Riddles, guessing games, and brand trivia — every one of these posts was engineered to put audiences in the comments.
- 1She won Miss Black Tennessee
- 2She did a voice-over role for Bee Movie, Sesame Street, & The Princess & the Frog
- 3She created the first intimate confessions for talk shows
- 4She's the richest African-American woman
- 1He was interested in engineering since childhood.
- 2Had a role in "Star Trek Beyond" movie.
- 3Now he is the founder of one of the biggest e-commerce websites in the world.
Brand Trivia
Can you guess the older logo?
Drop 👈 or 👉 in the comments
Brand Trivia
Which brand can clean the #monalisa frame?
Coda
Choose wisely.
The Compass
emoteyes
[Ih-moh-tize] · verb — To evoke emotion or feeling in visual design, leaving a lasting impression.