About
A career built on arranging chaos into momentum.
I'm Nirmeen Ahmed Hamed Mustafa — Cairo-based, globally engaged. I've spent fourteen years inside the messy, beautiful work of building brands that perform. Agency. Platform. Enterprise. I've worked all three sides.
My top CliftonStrengths — Arranger, Belief, Significance, Responsibility, Achiever — are the operating system behind every campaign, every team, every decision. I believe purposeful execution outperforms loud strategy every single time.
When I'm not architecting marketing systems, I'm founding things. Jingle Mingle is my creative playground — a brand born from the conviction that joy is a growth strategy.
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Currently
Cairo, Egypt
Available for fractional & advisory roles · Q1 2026
Experience
The road from 2011 → 2026.
years of careful, compounding craft.
Nov 2025 — Present
Fractional Marketing Director
Career Coaching · KSA Pharma · Medical Practice
Multi-industry fractional leadership.
Jun 2025 — Present
Marketing Consultant & Ops Lead
World of Arts · Lebanon & West Africa
Led 26-person team across 6 markets. +30% sales in first 3 months.
2023 — 2025
SMB Digital Ads Sales Team Lead
Genpact (Snapchat MENA Vendor)
46 FTEs · +50% NRR · 40% faster reporting via AI dashboards.
2022 — Present
Digital Marketing Strategist
Self-Employed · KSA · UAE · Canada · Egypt
High-profile portfolio including The Two Holy Mosques presidency.
2021 — 2022
Digital Marketing Strategist
Emoteyes Inc · Chicago (Remote)
Bilingual EN↔AR campaigns for AGF & female-entrepreneurship publishing.
2019 — 2020
Digital Marketing Manager
Digital Experts · Cairo
Travco Holidays · Misr Travel · Sound & Light Egypt.
2018 — 2019
Digital Marketing Team Leader
Crew Art Production
Built omnichannel marketing function from zero.
2015 — 2018
Senior YouTube Channel Manager
DigiSay
Led 9 specialists. 4× revenue scale on Sada Al Balad TV.
2013 — 2015
YouTube Channel Manager
Rainbow Agency
CMS, copyright, monetization for Alhayah & TEN TV.
2012 — 2013
Digital Communications Specialist
Egyptian Steel · Iqraaly · Al Mawred Al Thaqafy
Foundations in content, audio production & community.
2011
BA Journalism & Mass Communications
Ain Shams University · Very Good
The beginning of the story.
Toolkit
The stack behind the strategy.
Advertising Platforms
SEO & Search
Analytics & Strategy
PM & Collaboration
Workspace
Email & Creative
Web & CMS
CRM / ERP
AI Stack
Education & Certifications
Always learning. Always certifying.
- MBA in Global Marketing — Eslsca Business School (GPA 3.7)
- FLM & Lean Six Sigma — Genpact 2025
- Solution Design, People Leadership — Genpact 2024
- International E-Commerce — Snapchat 2024
- Generative AI — Genpact 2023–2024
- Go-to-Market & Change Management — LinkedIn 2025
- YouTube Certified: Audience Growth + Content Ownership
- SEO & Google Analytics — Udemy
- Career Certificate in Teaching Arabic — AUC 2018
Languages
Multilingual by design.
“I blend strategic thinking with hands-on execution — leading teams, restructuring organizations, and leveraging AI to boost performance.”
