Marketing Strategy — Marketing strategist

Emoteyes

Industry

Eyewear & Optics

Year

2022

Role

Marketing strategist

Designed Emoteyes's go-to-market playbook — positioning, funnel architecture, and channel orchestration that scaled predictably.

The Problem

A challenger eyewear brand stuck with clinical product photography. Posts looked like e-commerce, not editorial — engagement plateaued and saves were rare.

The Solution

Reframed the brand around 'wearable emotion' — intimate portraiture, high-contrast lighting, and platform-specific cadences for Instagram and LinkedIn.

Key Results

+184%

Engaged reach in 6 months

3.2×

Saves per post

Curated Highlights