Online Advertising — Media buying & performance
Dr. Mohamed Ibrahim Dental Center
Industry
Healthcare
Year
2025
Role
Media buying & performance
Engineered Dr. Mohamed Ibrahim Dental Center's paid acquisition stack across Meta, Google, and programmatic — with creative testing rituals that survived audits.
The Problem
A respected dental practice growing entirely by word of mouth. No consistent voice on social, no funnel for new patients, and no system to address the real reasons people delay treatment — fear of the chair, embarrassment about their smile, and cost concerns around orthodontics.
The Solution
Built an Arabic-first Instagram content system around the patient's real anxieties — dentophobia, hiding your laugh, the price of straightening teeth — pairing emotionally direct visuals with a clear clinical promise. Layered always-on Instagram lead-generation ads on top: localized audiences, instant-form creatives tied to each pain point, and a weekly creative-testing loop that fed the strongest hooks back into the organic feed.
Key Results
Monthly booking inquiries
Cost per lead, quarter-over-quarter
Arabic-first patient-led feed
Curated Highlights