In the past decade, online marketing or digital communications marketing terms were new to the world and about traditional marketing itself.
Gradually, new fields have penetrated the digital era, such as eCommerce, artificial intelligence, competitive intelligence, data mining, machine learning, etc.
These new fields have created new specializations and jobs to fulfill the global requirements with professionalism. The latest jobs titles that appear are data analyst, growth hacking manager, etc.
However, how much do you know about the social media Manager (crypto), Crypto Research Analysts, or NFT marketing specialist?
Before we go deep into these new fields of jobs, let us step back and briefly examine cryptocurrency.
Cryptocurrency is a digital or virtual currency secured by cryptography, making it nearly impossible to counterfeit or double-spend.
Many cryptocurrencies are decentralized networks based on blockchain technology. The blockchain fulfills the same duty as the bank, but instead of doing that privately with bank account holders, all transactions are recorded publicly on the internet.
Cryptocurrency takes the form of ‘tokens’ or ‘coins.’ Though some cryptocurrencies have ventured into the physical world with credit cards and other projects, the large majority remain intangible.
Mostly, cryptocurrencies are designed to be free from government control, but despite this, the authorities in many countries have prohibited trading with cryptocurrencies while some allow them under their censorship, and those with a strong economy such as the USA.
The graph below shows the number of cryptocurrency users around the world according to triple-a.io and CNN report.
Before you check the number in your continent, check the crypto policy in your country. A large number of users does not mean that these currencies are legal to trade in that country.
For instance, in India, around more than 100.7 million citizens use cryptocurrency, which prompted the state to issue a digital currency known as the Digital Rupee. It decided to tax digital assets like cryptocurrencies and non-fungible tokens (NFT) by 30% on the transfer of such assets. However, a 1% tax deduction at source (TDS) on every transaction.
Although Salvador is not part of the top 10 countries using cryptocurrencies, it is the first country to recognize Bitcoin as an official currency and legal tender.
It is predicted that millions will upload the new government wallet that gives to each citizen around $30 from the bitcoins
On the other hand, Egypt is the first Arabian country to use cryptocurrencies, however, trading is prohibited unless under the Egyptian Central Bank regulation.
Due to the rapid changes in technology, many expected that more countries would follow El Salvador’s move and interest in Bitcoin and other crypto coins like Ethereum.
Back to NFTs – NFTs is the abbreviation of the (non-fungible tokens).
Non-Fungible means non-replaceable, and these tokens go through the blockchain which performs the same duty as the bank between transactions. NFTs use Ethereum as a cryptocurrency.
The types of NFT data units are associated with digital assets such as photos, videos, and audio. That is why NFTs differ from blockchain cryptocurrencies, such as Bitcoin.
NFT ledgers claim to provide a public certificate of authenticity or proof of ownership, but the legal rights conveyed by an NFT can be uncertain.
NFTs are overgrowing in popularity. In October 2021, the most expensive NFT, “CryptoPunk“ sold for $532 million. According to a nonfungible.com report, NFT trading spiked 21,000 % more than $17 billion in 2021.
In addition, according to Google search, China and Singapore are currently the most active countries in NFT trading.
Creative industry entrepreneurs who have sought to generate new revenue streams and modes of stakeholder engagement have pioneered the use of different NFTs such as music, arts or digital arts, and NPA shots find a way for a new marketing opportunity and e-commerce channel.
The insights above explain the cause for creating new job titles and encourage leading companies in the blockchain to hire calibers of NFTs specialists or social media managers (Crypto).
These jobs require knowledge in crypto, Defi, and blockchain, an excellent understanding of data analytics and ROI, and seeking and building relationships with top influencers and YouTubers in the crypto space.
Crypto trading is a double-edged sword. Trading in cryptocurrencies reaches wealth rapidly, however, it causes disaster if you have a lack of knowledge.
In other topics, cryptomining is said to have a negative impact on the environment. Our next blog will touch on this topic and the impact this had on the selling of Elon Musk’s Tesla cars using Bitcoins.
Help support the various good initiatives of Maya Hamad, entrepreneur and NFT artist, through the trading of NFTs.
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