The problem with this account was a weak reach, impression, and engagement on social media platforms.
The solution was to change the content strategy and create a new channel (TikTok).
After two months, the organic impression increased by 86% on Facebook.
On Instagram, the organic impression increased by 294%, and the organic engagement increased by 80%.
On Twitter, the organic impression increased by 24%, and the engagement increased by 8%
After six months, the TikTok account gained around 700 video views from 16 videos.