Many believe that the need for Public Relations is only necessary for large businesses, when in actual fact, Public Relations services is necessary for businesses of any size, especially SME’s (Small, Medium and Micro-Enterprise businesses).
Just like Bill Gates says: “If I was down to my last dollar, I would spend it on public relations”.
Let’s dive into why we should be agreeing with Bill Gates!
In this article, we’ll highlight four reasons why your business should include Public Relations in your marketing strategies in order to build, protect and maintain your business image in the public eye.
Regardless of the nature of your industry or the size of your business, Public Relations helps your business in the following ways:
1. Increases Brand Credibility:
It’s not easy to build brand credibility – it takes time and effort. Any mistake may be the fall of your brand reputation forever. As an organization delivering a service or new products to the market, it’s important that consumers have trust in your brand and without brand credibility, your business is done with.
Having brand credibility also makes you stand out from your competitors. Consumers who choose your brand over another brand selling the same products or services as your business means that your brand is more trustworthy.
2. Influence more than advertising:
Public relations can influence your customers more than advertising.
While advertising is more responsible for creating awareness, changing perception, and creating a favourable brand image, a good reputation to the public is more influential.
Having a good relationship with the public benefits your business through positive word of mouth or customer testimonials which gives your brand awareness a boost and creates a positive image of your business.
3. Increase Profits, Sales, and Leads:
As your customer reputation increases, so does your loyal customer base.
Customer loyalty reflects on the reputation and profitability of the business.
The reputation of your business is a crucial asset, according to studies, your business reputation contributes between 3 – 7.5 % of revenues yearly. If a good reputation plays such a big role in your business revenue, why wouldn’t you invest in public relations?
4. PR Enhances Online Presence:
Living in the digital era, there are many ways to enhance your relationships and communication strategies with the public. This can be done through public online platforms such as social media.
Social media marketing is considered a tool for enhancing your public relations on the internet. It is a great way to drive engagement, build brand awareness and familiarity around your brand. Start building your brands reputation online – this is a cost-effective way to stay connected with your audience no matter the time or place.
Is your organization in need of a marketing strategy aimed at enhancing your customer relations and brand image? Connect with Emoteyes. Our teams have international experience in telling the right stories at the right place to the right audience, which helps organizations like yours become the leading authority in their industries.